As social networks continue to emerge as a viable marketing vehicle, organizations will need flexible analytical tools to take that information and turn it into actionable insights. With these tools, social networking data can greatly enrich and expand upon information from traditional sources.
The Social Networking Accelerator for Microsoft Dynamics CRM can help organizations capture useful data from social networks by:
- Identifying and tagging public online conversations about their product, brand, and industry.
- Analyzing message effectiveness by measuring impressions, replies, and other key metrics.
- Using pre-built analytics to track follower count and identify evolving trends in real-time.
- Gaining instant visibility into brand health with the Social Networking Dashboard.
- Using powerful analysis capabilities to identify the biggest online champions, influencers and complainers.